Yes, Adorama is a legitimate and well-established retailer of cameras, electronics, accessories, and photo/video gear.
It is not a scam. It’s been around for decades, sells real products from major brands, and is trusted by professionals and hobbyists alike.
Here’s a straightforward look at what makes it legit, what to expect, and what to watch out for.
What Adorama Actually Is
Adorama is a large U.S.-based camera and electronics retailer and marketplace. It sells:
- Cameras (DSLR, mirrorless, point-and-shoot)
- Lenses and flashes
- Audio gear (microphones, recorders)
- Drones and video equipment
- Lighting and studio gear
- Computers and accessories
- Used gear through certified quality programs
It operates both an online store and a physical location in New York City’s camera district. Many professionals and enthusiasts shop there.
Why Adorama Is Legit
Here are the key reasons it’s considered real and trustworthy:
Long Track Record
Adorama has been in business since the 1970s as a specialty photo and video retailer. A decades-long presence in the industry is a strong sign of legitimacy.
Sells Real Brand Products
Products are real and sourced from major manufacturers (Canon, Nikon, Sony, Apple, etc.) — not gray market knockoffs. You get authentic items.
Secure Checkout
The website uses standard ecommerce protections (HTTPS, secure payment gateways), just like major retailers.
Customer Service Channels
They offer phone support, email support, and live chat. Real people can assist you.
Verified Reviews and Purchases
Independent reviews and buyer feedback confirm that people receive orders, warranties are honored, and gear works as expected.
These things separate Adorama from scam sites that take money and never ship.
What You Can Buy There
Adorama’s catalog is extensive. Common categories include:
- Digital cameras (Sony, Canon, Nikon, Fujifilm)
- Lenses & optical gear
- Audio/Headphones
- Drones & action cams
- Video production gear
- Computers & monitors
- Photography accessories (bags, tripods, filters)
- Used/Refurbished gear with grading
Adorama also runs periodic sales and bundle deals.
Pricing & Deals
Adorama often offers competitive pricing, especially on:
- Older model gear
- Refurbished/used equipment
- Bundles with accessories
It also offers financing options and occasional promo codes.
Compared with general marketplaces (like Amazon), prices can be similar or better — especially for pro gear.
Shipping & Returns
Shipping:
- Standard and expedited shipping options are available
- Tracking is provided once your order ships
- Orders usually arrive within expected timeframes (depending on carrier)
Returns:
- Adorama accepts returns within a posted return period (usually 30 days).
- Return conditions are clearly stated — items must be in original condition unless marked otherwise.
Refunds typically go back to your original payment method.
These policies are real and comparable to other major retailers.
Customer Service & Support
Adorama offers a few ways to get help:
- Phone support
- Email support
- Live chat on the website
- Online order tracking
Support quality varies, but responses are generally professional and oriented toward resolving issues.
This is not typical behavior for scam sites (which avoid contact info).
Common Complaints (Real-World Reality)
Even legitimate retailers get negative feedback sometimes. Here are common themes in 2025 reviews:
Shipping Delays
Some customers report delays during peak seasons (holidays, big release windows).
This is usually due to carriers, not Adorama itself.
Used/Refurbished Gear Expectations
Buyers occasionally feel the condition grading on used gear was generous.
Always check photos and condition notes before buying used.
Return Processing Time
Returns take some processing time — typical for large retailers. It’s not instant.
None of these mean the store is fake — they’re normal ecommerce issues.
How It Compares to Other Trusted Retailers
| Feature | Adorama | B&H Photo | Amazon (Electronics) |
| Camera/Pro Gear Selection | Excellent | Excellent | Very Good |
| Authorized Brand Seller | Yes | Yes | Mostly Yes |
| Used/Refurb Options | Strong | Strong | Variable |
| Customer Service | Dedicated | Dedicated | Mixed |
| Professional Reputation | High | High | Medium |
Adorama and B&H are often considered the gold standards for photo/video gear, with Amazon as a broad alternative.
Safety Tips When Shopping Online
Even with a legit site like Adorama:
- Always use secure payment (credit card/PayPal)
- Save order confirmation and tracking
- Review return policy before buying
- Check condition notes on used gear
- Beware of extremely deep discounts on brand-new equipment (too good to be true)
These steps keep you safe and informed.
Final Verdict
Adorama is a legitimate and reputable retailer for cameras, electronics, and related gear. It is not a scam, and buyers do receive what they order.
It has:
- Real products
- Authentic brand partnerships
- Secure checkout
- Decades of history
- Professional service channels
However, like all real stores, it has occasional shipping delays and mixed reviews on customer support experiences — normal for big retailers.
